Not many people think about the music that accompanies movie trailers, but there is a surprising amount of work involved in making people want to see the actual movie. Because the music in the actual production is copyrighted, separate companies have to compose music, often blindly, to fit the movie trailer. In this short clip, co-founder Yoav Goren of Immediate Music, a lead company in movie trailer business, explains what all is involved in this overlooked art.
P.S. Please note that the PG rating for language on the still screen shot doesn’t apply to the documentary.
(via Laughing Squid)